A former entertainment lawyer who realized he was far more passionate about entertainment and branding than contracts, he has spent the last decade turning brands into the thing people reach for without hesitation.

He has advised clients on both sides of the Atlantic, from CPGs to SaaS companies. Notable wins include launching a European hair-care brand across North America, negotiating and executing the celebrity rapper Rick Ross endorsement for the men’s grooming line, and closing global licensing deals with partners like Mattel (Barbie).

From product design and copywriting to trade-show floors and celebrity contracts, he’s run every lever of brand-building himself. Today he brings that same hands-on, no-discipline-off-limits intensity to every client, determined to do one thing only: turn their brand into the banana* of its category.

* Bananas are one of Walmart’s top-selling items - https://corporate.walmart.com/news/2025/10/02/its-bananas